The Niesmann+Bishoff GmbH is amongst the leading producers of exclusive luxury-motorhomes in Europe and has been part of the Hymer Group since 1996. Annually, 400 luxury-vehicles of the Arto and Flair series are produced in the Rhineland-Palatinate. Sporty exteriors combined with innovative special models in daring color combinations characterize the new direction of the company.

MHDK were approached to translate the theme of »Design with Class« into the image of the company. Through several workshops, we created a medial interplay of design and functional themes, like mobility, flexibility, innovation (Design, Strategy, Features) and tradition (the company gained much of its renown thanks to the luxury liner »Clou«).