The lighting manufacturer Less’n More is the inventor of the focus system used in LED-lamps. In 2019 Less’n More Ltd. merged with its partner company next which offers a very different range of lamp models and is a specialist for large objects.

MHDK was asked to design a catalogue for both of these company divisions that highlights exactly the variety of (the range of) items without loosing consistency. To show the quality and complexity of the products it was necessary to find a new, own metaphorical language. Highest technical aspiration meets emotional story, so we try to find a perfect contrast between the engineering aspect and emotional history and company philosophy.

We created an individual, clear language and mount the light objects together with the photographers Markus Burke an Nicole Hoppe.

A new range of high end product shots, abstract enactment and emotional images appeared.