The Munich-based photographer Detlef Schneider, who has been in cooperation with Adidas for 16 years and contributed to their long-term project »Adidas History Book« from 1999 till 2003, now is looking back upon a series of international photo shoots in the areas of Olympics, Originals, Athletics and Celebrities. Because of this jubilee, we have been commissioned to design a chronicle lookbook. Thus came to be an open-bound magazine in A3-format (of 73 pages) held in a bronze-coloured sleeve, that recalls the 16 years of cooperation.